BAT is the token that powers a blockchain-based digital advertising platform designed to reward users for their attention, i.e. give rewards for watching ads. At the same time, the platform provides advertisers with a better return on their ad spend.
Brave Ads are not intrusive to the browsing experience and are separate from the viewed web content, existing as background images or system notifications. Brave Ads also don’t collect information about its users – instead, ad matching happens directly on a user’s device, which removes the need to leak personal data to provide relevant advertising.
As a unit of reward, BAT is exchanged between advertisers, publishers and users. Advertisers pay for their advertising campaigns in BAT tokens; out of this budget, 70% is distributed to users, who are encouraged to share with their favourite content creators.
Check out this article to choose the most convenient way to buy cryptocurrencies, including BAT.
NB: For BAT transfers, Cryptopay supports ERC-20 network only. All the funds sent via other networks (e.g. BEP-20 etc.) will be lost forever.
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